Standard

schema.org

Vocabulary of structured data types for describing entities and relationships on the web.

Published February 1, 2025 · Updated February 15, 2025

Definition

schema.org is a collaborative vocabulary used to mark up content in structured formats (JSON-LD, microdata, RDFa). It defines types such as Article, Product, Organization, and Offer so that search engines and agents can understand page content.

Relevance to GEO

Structured data using schema.org is a cornerstone of GEO. It enables agents to reliably extract facts (prices, dates, authors) and improves visibility in both traditional search and generative answers.

See also

Related: GEO, Machine-Readable Content.